Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

Remember when we transitioned from calling it “surfing the internet” to “Googling”? It was one of those moments when technology became so ingrained in our lives that it became a verb. “QR-ing” may be ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

It stands for “quick response.” It was created in 1994 by a Denso Wave employee named Masahiro Hara who had the idea while playing “Go.” He realized a grid system could hold much more info in a single ...

The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...