Recently, someone asked me, “What’s the next big thing for law firms?” Without hesitation, I said, “Strategic account teams—also known as key client teams.” Their response? “No way—that’s old news!” ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...

Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.

Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or ...