Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets this spring but you can get an early look at CES 2026.

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Almost a year ago, in March 2025, LEGO and Pokémon officially announced a partnership which would see brick-built sets from ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

WILMINGTON, NC (WWAY) — The Port City will host their first ever LEGO Convention as the Wilmington Brick Convention comes to town. LEGO lovers of all ages can attend the event at the Wilmington ...

The days are upon us. lego and Nintendo have finally come together to release products officially and I'm here to talk about ...