The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...