Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...
Sify

Lego’s Smart Bricks are here: Are we ready to change how we play?

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
bleedingcool

New Transformers Soundwave LEGO Set Revealed with Sound Effects

LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before and ...
The Chosun Ilbo on MSN

LEGO's smart brick brings sound and color to play

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 times with the block inserted, the transparent part turned the same yellow ...
The Guardian

Lego introduces ‘smart bricks’ with sound and light effects to new Star Wars sets

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...