The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

16A lot of engineers, scientists, builders, makers, and hackers got their start as children with LEGO. Putting those bricks together, whether following the instructions or not, really brings out the imagination. It’s not surprising that some people grow ...

Lego revealed it had finally caught its white Walimer earlier this year, confirming its first-ever Pokemon sets are coming in 2026. We still don't officially know what those sets are going to look like, but the latest of many leaks claims there will be a lot more of them than we were expecting.

LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.