Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...