Nutrition labels have the best of intentions—to keep us healthy—but they sure don’t have the clearest of formats. Four in 10 North Americans admit to no better than a “partial” understanding of them, ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Troegs Brewing Company has a new look. In fact, longtime fans might do a double-take next time they go to purchase their favorite Troegs' beers including Nugget Nectar, Troeganator and Perpetual IPA.

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...

When David Moffitt ’07 (film and animation) began studying at RIT, he never imagined he would design labels for beer inspired by his alma mater. “I didn’t even like beer when I started college,” said ...

A designer and bath products maker team up use vintage consumer art to sell new items. Nostalgia is a potent aphrodisiac, and nostalgia for times and places that one has not actually experienced has ...

Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...