Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

In a new paper that studies tool-use in large language model (LLM) agents, researchers at Google and UC Santa Barbara have developed a framework that enables agents to make more efficient use of tool ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...

Blue Interactive Agency in Fort Lauderdale, Florida, announced the introduction of an AI-driven local content scaling framework designed to help businesses improve organic visibility and connect more ...