“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NXST) (“Nexstar”) on cross ...

POSITAL's measuring wheels and accessories leverage the company’s IXARC encoders to measure linear motion in conveyor systems, the manufacture of rolled or roll-to-roll products, and similar ...

NEW YORK, April 29, 2025 /PRNewswire/ -- Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced today ...