In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

In what appears to be a tiptoe exit strategy, LinkedIn has pulled its ageist ads from the platform–a quiet adieu to lessons hard learned. Vern Six was in an interview for a senior developer role when ...

A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for new clients, advertising on LinkedIn is among the more effective ...

LinkedIn's ad revenue soars to $4B in 2023, up 10.1% amid a shift from Musk's platform. LinkedIn explores TV app ads, faces a 30% hike in ad prices due to surging demand. Next: Get access to a new ...

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.

Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

Warc Media’s latest Platform Insights by Warc Media, provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape, examining the platform’s latest trends through the lens of ...