Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For all of you who are still trying to figure out how to use ...

Combining mobile and location-based services, social tools such as Foursquare and Yelp have been changing the way customers interact with the physical location of a business. These services offer more ...

By: Todd Johnson, Director of Vertical Marketing at Juniper Networks. Delivering an exceptional customer experience has never been more challenging. Retailers need to leverage technology to embrace ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

Brands have been using location-based data for years to improve customer experience. Here's how. According to 451 Research, location-based data can help marketers and brands provide better experiences ...

No audio available for this content. HERE Mapmaking allows users to create detailed interactive maps of private sites, outdoors and indoors. This includes sites not covered by public maps, such as ...