In psychology, it’s almost universally accepted that we want people to have an internal locus of control. The alternative? An external locus of control. Source: Photo by Milad Fakurian on Unsplash ...

In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

American psychologist Julian Rotter developed the concept of "locus of control" in the 1950s, describing it as "the degree to which a person perceives an outcome as being contingent on their own ...

In the world of marketing, there are a lot of companies with incredible strategies, brilliant vision and spectacular technology. But without the best people, it is difficult to be successful. For most ...