Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...

The logo for the telecom company Oi looks straight out of The Electric Koolaid Acid Test. Trippier still? It responds to sound. The new branding for Oi stays pretty close to the original logo system, ...