The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, ...

Netflix has revamped its five-year-old logo animation that appears in front of original productions — and the new look is a veritable color fiesta. The new animation features the same trademark ...

Pokémon has officially begun its 30th anniversary celebrations with the reveal of a special animated logo. Check it out right ...

Carroll School of Management associate professors Henrik Hagtvedt, left, and S. Adam Brasel studied the impact of "agent animation" company brand logos on consumers. (Lee Pellegrini) Animated logos ...

Pixar’s production logo—that animation sequence that pops up before a Pixar movie—is as iconic as they come. Who can’t help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn ...

Russia’s Wizart Animation is refreshing its brand identity, beginning with a new logo: a timeless “W” symbol. The new design replaces the current logo, which Wizart has been using since its founding ...

Netflix has come a long way since the the company’s humble beginnings as a mail-order DVD rental service nearly two decades ago. Not long after launching on-demand streaming in the late aughts, ...

Google unveiled a new logo on Tuesday morning, and it’s already been the subject of a slew of aesthetic critiques, including a positive review by Slate Web designer Derreck Johnson. When it comes to ...

Audiences are about to meet a character who will represent the Paramount Animation brand in film, TV and marketing spots. She’s a tween named Star Skipper, and she appears in a heightened version of ...

Netflix has revamped its five-year-old logo animation that appears in front of original productions — and the new look is a veritable color fiesta. The new animation features the same trademark ...