Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or ...

Some attorneys become obsessed with ranking for short keyphrases like “car accident lawyer.” However, long-tail keywords can be equally important—and they’re often less competitive. If you’re hungry ...

To help your small business better understand long-tail keywords, we asked SEO experts and business leaders this question for their best advice on long-tail keywords. From choosing target keywords for ...

Opinions expressed by Entrepreneur contributors are their own. Keywords are actually whole phrases, and “long-tail” keywords are phrases with four or more words in them. Here’s an example: You can see ...

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long ...

New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than ...

Ranking well for competitive keywords is incredibly tough for the average small business. That’s why more specific and less competitive keywords can make a huge difference. For many, long-tail ...

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, ...

Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions?

Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords ...