STUDY: Boost in memory encoding with real-time editorial content

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

QMS neuroscience study highlights impact of dynamic content on memory and engagement

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

GIO Scores Big With Digital Outdoors, QMS Neuroscience Study Reveals

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...
GEN

Parallel Pathway Leaves Long-Term Memory Unscathed Despite Short-Term Disruption in Mice

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...
Science Daily

New pathways to long-term memory formation

Researchers from Max Planck Florida Institute for Neuroscience have discovered a new pathway to forming long-term memories in the brain. Their work suggests that long-term memory can form ...
Medical Xpress

Single-neuron mechanism may bridge gap between working memory and long-term memory

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...