The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Lowe's has created a kids club loyalty program in order to gain better data insights about customers. AP. By ...

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Starbucks Rewards has existed since 2009. The company, long seen as a leader in restaurant technology, relies on its loyalty ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...