There's a disturbing pattern called “surveillance pricing." ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Add Yahoo as a preferred source to see more of our stories on Google. We may earn a commission if you make a purchase through one of our links. McClatchy newsrooms were not involved in the creation of ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...