United expands MileagePlus perks, boosts credit card path to status.

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s co-branded bank cards while reducing some rewards for budget flyers.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Roll up the Rim to Win cup from Tim Hortons. Tim Hortons is betting that nostalgia still works. The coffee chain confirmed ...

By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and ...

Company says the partnership with Eagle Eye is aimed at enhancing customer engagement and supporting sales growth ...

An expert ranking of the best sweepstakes casino loyalty programs that have easy-to-climb tiers and transparent requirements.

We take a close look at frequent flyer miles programs, from earning points to redeeming them, to find out where the true value lies.