Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Macworld Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will ...

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo. In a new series of three Macbook ads, ...

Novo Nordisk’s ‘There’s Only One Ozempic’ campaign is about reasserting the drugmaker’s brand name in an increasingly ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...