No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this ...

We recently wrote about how PPC managers are making keywor d research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has finally launched a native iOS app for AdWords, letting online ...

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Access of our PPC Campaigns Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today 10 ...