Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

A marketing system is a set of procedures and practices that allows companies, including corporations, to market their products and services. The corporate marketing system defines how the company ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...