Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

AV integration marketing may not come easy to integrators. If you were to audit the marketing efforts of different firms you’d find varying strategies. Some strategies are bare bones, others are a ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

HP had to refine its ABM strategy to target accounts in a variety of verticals, across a number of product lines. Crafting a more holistic marketing approach based on better sales and marketing ...

Bethesda, Maryland-based real estate tech startup Homesnap just announced that it’s partnering with Bright MLS to launch an integration feature for real estate digital ad campaigns. Founded in 2008, ...