Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Researchers from TU Dortmund University and RWTH Aachen University published a new Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed ...

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Search marketing is gradually becoming an all-pervasive marketing tool in business-to-business. This is according to new research by B2B Marketing, which revealed that it is currently being used by 81 ...

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

Jasper furthers its leadership in AI marketing with its new proprietary Brand IQ and Marketing IQ technologies, delivering enhanced brand control and marketing intelligence to enterprise marketing ...

Courage comes in many sizes. How’s business? Back in the day, most people would answer that question by saying, “Great!” But in 2023, most of us shrug or grimace or say, “weird” or “I don’t know” or — ...

You and your clients know that marketing is a crucial component of business—but not just for the obvious reasons. Yes, you help clients reach and exceed their marketing and business goals, but that's ...

Goodbye, 2023—and hello, 2024! It's time to celebrate your successes, learn from your struggles, and apply your hard-won knowledge in the new year. Because, if you're like most marketers, you're under ...