You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Often regarded as a soft science, the ROI of marketing programs can be difficult to measure. There are many reasons for that, but here five of the most prominent: Programs are often put in place ...

With most e-mail marketers busy dispersing new promotional content, there is seldom time for considering the long view. Concentration on the here and now means that important issues, which can improve ...