Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

Experiential tourism has ceased to be a niche market and has become one of the most powerful and profitable marketing ...

In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Catie Matthews suggested that marketers should embrace artificial intelligence in their own lives.

Brokers First Funding (BFF), a wholesale lender focused on non-agency and Non-QM lending solutions, has appointed Steven ...