Editor’s note: This article was written by Josh Carpenter and first appeared in Sports Business Journal, the industry’s leading source of sports business news, events and data. Patrons will be paying ...

Jordan Spieth suffered a full-blown meltdown at the 2024 Masters on Thursday. The 30-year-old golfer had a forgettable opening round in the competition, making a quadruple bogey on the par five. He ...

Teams, leagues and event organizers are pursuing enthusiasts with the promise of luxury and exclusivity, in hopes of bigger profits and lasting loyalty. By Alan Blinder and Kevin Draper Photographs by ...