Add Yahoo as a preferred source to see more of our stories on Google. A bowl of green matcha tea with matcha powder and a traditional matcha whisking tool - leolintang/Shutterstock Matcha is a ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

12 Matcha, NYC's newest matcha store offering a modern take on an ancestral tea ritual. Culture isn’t something that can be staged. It must be felt, expressed through rituals, materials, colors or ...

A viral video from Lucknow shows a street vendor preparing matcha in a traditional chai style, surprising social media users.

A Lucknow street vendor's ‘garam matcha chai’, serve in kulhad, has gone viral, sparking mixed reactions online.

WITH a bamboo whisk in hand, Thaqiffah Alias expertly mixed matcha powder into a smooth blend behind a table lined with green ...