For digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming ...

NEW YORK--(BUSINESS WIRE)--Riskified (NYSE: RSKD), a leader in ecommerce fraud and risk intelligence, today announced the launch of Auth Rate Enhance, a configuration of Chargeback Guarantee that ...

Hai Mag is the cofounder and CEO of Eva, Profit Maximization Software and Agency Services for Amazon and all Marketplaces. In today's competitive e-commerce landscape, many brands rely heavily on ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

Teams across the organization — from marketing through to operations and customer support — must communicate effectively with customers to nurture strong relationships. In this VB Spotlight, learn how ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...