In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...

Measure R — which supports city youth programming, library programming, crime prevention and utility assistance — is projected to have $3.8 million in revenues and $3.2 million in expenditures next ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance signals – measurement ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...

The Fresno County Board of Supervisors with two key moves Tuesday gave a big push to putting the Measure C transportation tax renewal on the November ballot. In a 4-1 vote, supervisors approved the ...