When life sciences brands implement a marketing campaign without data-driven insights, messages are being served to healthcare professionals (HCPs) without the guidance of metrics. Therefore, ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

One of the primary objectives for the application of flow cytometry in any testing environment should be measurement assurance, i.e., the generation of reliable and reproducible results. This goal can ...

Measuring a quantum system causes it to change—one of the strange but fundamental aspects of quantum mechanics. Researchers at Stockholm University have now been able to demonstrate how this change ...