As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

A “measurement” is any observation that reduces uncertainty. As I’ve written previously: [E]verything that truly matters in business can be measured somehow. This claim always generates push back by ...

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...

Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users. Speaking at the IAB MIXX Conference and ...

Portland, OR, April 5, 2022 – LeadsRx marks the four-year anniversary in its partnership with Cumulus Media | Westwood One, America’s largest audio network. It was the first national audio broadcast ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...