The organizations that understand the hidden ROI can scale faster, execute cleaner and operate with more confidence.

Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Your sales organization is spending an average of $1,200 per rep annually on sales tools, yet 67% of purchased features go ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Return on investment alone cannot provide adequate support to guide media investment decisions. As data analysis occurs in ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

Lenders need to assess financial and non-financial aspects of technology success Especially in today’s market environment, the return on investment on mortgage technology investments is one of the ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...