For Chinese New Year, Apple has unveiled Glad I Met You, the latest instalment of its annual Shot on iPhone campaign. Directed by award-winning filmmaker Bai Xue and created by TBWAMedia Arts Lab ...
Apple has unveiled its annual Chinese New Year film, ‘Glad I Met You,’ directed by filmmaker Bai Xue and brought to life via TBWAMedia Arts Lab, Shanghai. The short film combines live action with stop ...
In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand. Apple and Harry Styles echo iconic iPod ads with a bright ...
The m25 Global Creative Series returns for its second series highlighting the people behind the work, their instincts and cultural understanding. These conversations aim to inspire those whose careers ...
It looks like Hollywood, the movie-magic is happening in Cleveland. A 36-foot video wall with additional LEDs recessed in the floor. Motion tracking makes the background shift with the camera. This ...
About a month ago, a faculty member from the Cleveland Institute of Art’s animation department led about 30 students through the school’s new Interactive Media Lab, a sprawling, high-tech space ...
TBWA\Media Arts Lab (MAL), Apple’s global creative agency, has promoted Matt Paterno and Parker Adame to group creative directors. Their expanded responsibilities include overseeing various teams and ...
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