Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion ...

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...