In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

There is a ton of talk about purpose and how it moves an organization forward, how a team’s mission is defined, and how the vision of the leader is laid out to make their direct reports move to action ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ethical alignment in investment decisions.

Defining a clear corporate purpose and rigorously paying attention to long-term value creation can help executives make difficult choices. People talk about integrating risk management into ...

When it comes to figuring out how to achieve your dreams, there's a debate about the effectiveness of vision vs. goals. The truth is that you can't have one without the other. I work with people in ...

The UAB School of Optometry is committed to understanding, preserving, restoring, and enhancing vision, eye health, and quality of life. The mission of the UAB School of Optometry is to educate ...

Opinions expressed by Entrepreneur contributors are their own. It used to be enough to drive profitability, but modern businesses (and their employees) now require a transcendent higher purpose. This ...

As Seminole State builds momentum, we have launched Impact 2030, a new strategic plan that outlines our vision for the future ...

In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect ...