LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime ...

US private equity firm GrowthCurve Capital has acquired a majority interest in Mistplay, a Montreal-based play-to-earn and game discovery platform for mobile gamers. No financial terms were disclosed.

The acquisition strengthens Mistplay’s LoyaltyPlay business, enabling publishers to build deeper mobile gaming loyalty experiences. Connected Rewards brings real-world brand offers into gameplay, ...

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

Previously, Heller was chief growth officer of Mistplay He is the former president of Persado and ex-partner at McKinsey & Company Thombre is former CEO of Match Group Americas Montreal-based Mistplay ...