With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version ...

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

Nullriver has released a new version of Installer.app, 3.0b3, which makes significant enhancements to the software for downloading and installing third-party native applications directly on the iPhone ...

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app ...

One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for ...