Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

I'm is key account manager for mobile marketing company TextMagic, helping businesses to get the best out of their mobile marketing campaigns. I have previously worked with UK startups and write about ...

It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...