Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...

Last Sunday, Ford made its official announcement about the grand opening of its new world headquarters. Which is great and all for everyone who works there ... but more interesting than the building ...

A lot of people are obsessed with scale-model restoration projects but also enjoy watching crash tests of vehicles, but what happens if you combine a painstaking creation process with destruction? A ...