For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...
In this episode of Disruption Interruption, Ed Locher, CMO of PureFacts Financial Solutions, joins host Karla Jo Helms to dismantle the "MQL Lie." Locher explains why traditional automation fails to ...
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5 suggestions for moving beyond MQL
The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness ...
MQL stands for Marketing Qualified Lead. It is a lead that has been identified as having a higher likelihood of becoming a customer than other leads. MQLs are typically identified through marketing ...
Only 8% of companies say their marketing and sales teams are aligned, according to Forrester Research. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified ...
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