Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

Facebook has given its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands. Header bidding works by allowing publishers ...

Facebook has opened up Audience Network, the third-party ad network it introduced in 2014, to mobile web publishers. Audience Network uses Facebooks user data for ads on apps and sites outside of its ...