CNET

OpenX's strategy to 'leapfrog' the competition

I've written before about one of my favorite open-source companies, ad-server company OpenX. However, since I first covered the company, a lot has happened, all seemingly positive. For one thing, ...
AdExchanger

CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions

OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time ...
adexchanger

OpenX Wants To Enable Facebook-Style Audience Buying On The Open Internet

OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity ...
CNET

Open-source ad company OpenX launches platform

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and ...
Business Wire

OpenX Announces ConteX, the Next Generation of Contextual Solutions for Brands and Agencies to Target Ad Campaigns Safely, Effectively, and at Scale

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of ConteX, an OpenX marketplace within the SSP ...
Business Wire

OpenX Announces OpenXSelect, an Advanced Supply-Side Targeting and Curation Platform for Brands and Agencies

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...
Pepsi

OpenX study reveals consumer attitudes towards the open web versus walled gardens

OpenX has released the results of research conducted in partnership with market research company, The Harris Poll, into consumer attitudes and behaviours when browsing the open web compared to walled ...
TechCrunch

OnRamp, A Free, Open Source Ad Server From OpenX, Gets Shut Down After Getting Besieged By Hackers

Another victory for ill-intentioned hackers and a blow for the security of open source systems: OpenX, the online and mobile advertising company that announced a $22.5 million fund raising just last ...
JD Supra

OpenX Ad Exchange Settles With FTC Over Alleged COPPA and Other Violations

OpenX Technologies recently agreed to pay $2 million to settle FTC allegations that the advertising platform violated the FTC Act and the Children’s Online Privacy ...
VentureBeat

Digital ad company OpenX acquires LiftDNA

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...