Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

Challenging times present an opportunity for organizations to perform detailed assessments of their operations. While recent stock market turmoil has many organizations worried about both short and ...

Measuring risk is an important managerial task that affects the continued well-being of businesses. One method for monitoring risk is the balanced scorecard approach, which contains performance ...