There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed ...

Over the past decade, digital marketers have witnessed a dramatic shift in how search budgets are allocated. In the past decade, companies were funding SEO teams alongside PPC teams. However, a shift ...

In 2024, shifts in how search engines and AI tools surface content forced us to rethink our stance on SEO – from something we ignored to something we needed to master. SEO didn’t fit – until ...

Effeect has built a reputation for using smart, targeted advertising to help clients get the most from their ad budgets. Effeect uses data and tools to make sure ads reach the right people at the ...

AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies ...

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Many law firms look at search engine optimization (SEO) and pay-per-click (PPC) marketing as an either-or decision. A competitive law firm SEO campaign is not inexpensive. Depending on your region and ...

PPC Agency Guide Launches its New Portal to Help Businesses Find & Select the Right PPC Agency Our new portal is designed to help businesses navigate the selection process and find an agency to help ...