With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.

Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...

Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...

COLUMBIA, Md., June 21 /PRNewswire-FirstCall/ — Arbitron Inc. (NYSE: ARB) announced today its new generation of audience measurement, the PPM 360 technology, a ...

Although Arbitron’s Personal People Meter test in Houston began in January, the audience research firm is replacing all meters in the field. Why? Because daily hardware quality tests built into the ...

Nielsen told clients today it has has identified the root cause of the PPM meter connectivity issue that has the radio industry rattled about the currency. It’s all about “reboot logic.” Here’s what ...