Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations (PR) has always been hard to define. Even the Public Relations Society of ...