A Q&A on performance marketing in multifamily, exploring how data, benchmarks and cross-team alignment drive occupancy and property performance.

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

Any performance marketer still running paid ads on a single video per campaign is on a losing path. The days when one great creative video was the winning formula in performance marketing are over.

DUBAI, UAE, January 21, 2026 -- TIDAL Digital, the Dubai-headquartered brand-led performance marketing agency, today ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

New identity reflects the company’s evolution into an AI-driven, full-stack digital growth platformSeattle-Tacoma, WA, Washington, United ...