Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. In Content creation: A psychological approach, I ...

Over the past few decades, there has been an increase in attention from the research community to psychological health. Broadly, this movement has been called positive psychology to distinguish it ...

Just like the individuals that comprise them, companies have distinct personality profiles. Thanks to the millions upon millions of dollars companies have thrown at their brand images, we’ve grown ...

An international study has identified three psychological profiles associated with different patterns of cognitive and brain decline in aging. The study, which analyzed more than 1,000 middle-aged and ...

The slavish use of Personality or Psychometric Profiling of candidates is to be avoided, according to Peter Udall, manager of Relational Designers Limited (RDL)'s Hong Kong office. Though useful as ...